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You must leverage social media tools, such as Facebook and Twitter, to get your business' message to the public. Still, that's not enough. If you want an internet presence that truly represents your organization, you also need an attractive, easy-to-navigate website. As opposed to a social media page, a website gives you complete control over design and content. This lends credibility to your business, organization, or personal brand, which is essential for potentially wary clients or customers. Thankfully, website builders make it easier than ever to create professional-looking, design-forward websites.
The best website builders we've tested can help you get started in creating an online presence. Check out our top picks below, and drop a few words in the comments section to report your experience with a selection (or shout out a service you like that we haven't included).
Wix has nearly everything you could want from a website builder. An intuitive interface lets you create beautiful pages from hundreds of available templates. Widgets and mobile-specific tools add flexibility and functionality. Robust e-commerce tools let businesses sell memberships and digital downloads. And excellent uptime ensures that your site will be online.
Duda is a relatively expensive website builder, but at least you get what you pay. In this case, that means a top-tier editor for building desktop and mobile sites, powerful analytics and ecommerce tools, and unlimited storage and monthly data transfers. You can even write your own custom CSS and HTML code to customize your site even further.
The best website builders streamline the site-creation process so that anyone can do it. Bluehost achieves this with its highly accessible, alternative interface to the already popular WordPress platform. Using it, you can leverage WordPress' power and strong e-commerce options without learning the full CMS. And if you do want to learn more, Bluehost helps you make the leap.
Formerly known as Zyro, Hostinger's website builder has a growing list of new features and welcome improvements that help it stand out in the crowded space. For example, you can easily drag and drop elements to make attractive pages and functional e-commerce shops. We also appreciate the included extra touches, such as its logo maker, free SSL certificate, and photo repository for uploaded images. Just note that there is no free tier.
Arguably Hostinger's most intriguing feature is its suite of AI-powered tools. You can tell the builder what your site is generally about by selecting entertainment, small business, or another category. Then, Hostinger generates site designs, writes website copy, and predicts how users will navigate your site based on heatmaps. Hostinger is great for anyone who wants an easy website builder that provides significant help and guidance.
Squarespace is another well-known website builder, and for good reason. It lets you build truly eye-catching websites with its wide array of templates, as well as responsive design for mobile screens. Squarespace sites are more than just pretty, though. Custom code, blogging tools, and deep e-commerce capabilities gives sites all the powerful functionality serious users need.
Strikingly doesn't offer many templates, and it lacks robust site customization, but what's there is responsive and attractive. If you choose Strikingly, though, at least you'll rest easy knowing that your site is online, thanks to the service's excellent uptime.
Building your own website used to require a lot of tech wizardry, including knowledge of servers, HTML, FTP, site registrars, and web hosting services. Thankfully, website builders make the process super simple. The services included here let you make a well-designed, mobile-friendly site with minimal technical knowledge. They can even take a small or sole-proprietor business to profitability with buy links, online stores, and other money-making options.
With all these services, you build everything yourself, starting with a template you choose from a (hopefully) wide, well-categorized selection. Most use simple drag-and-drop interfaces that let you include social share buttons, photo galleries, blogs, media players, and other items. Some website builders let you restrict viewing by implementing a password, and offer site memberships (see the table).
Before you start building your home on the web, you need an address for it. Most of the site builders let you register a unique domain, and they all give you a web address using the provider's domain (yourname.sitebuilder.com, for example). Some include a custom domain name with their plans, usually requiring a year's commitment. The services also let you use a domain you've acquired from a third-party registrar, such as pairNIC, but you often must pay the site builder for that privilege.
Most site builders let you tweak the color scheme, fonts, and page layouts, as well as add new pages. A good site builder offers sub-templates for the most commonly used page types, such as About, Blog, Contact, FAQ, Galleries, and Products.
Of course, you'll also want to add custom content to those pages. You do this by adding text areas, photos (see Photos and Galleries section below), buttons, and other widgets. The better site builders offer a marketplace of third-party widgets, for things like forms, chat, reservations, and social feeds.
Some site builders, such as Strikingly, uKit, and Virb restrict you to placing page objects in spots that won't make your site look garish, which can be an advantage if design isn't your forte. Other builders offer more freedom; if that's what you're looking for, check out Gator or Wix. Gator in particular strikes a good balance between design freedom and responsive restrictions. Squarespace enables pockets of freedom in an otherwise ordered grid. Many website builders offer AI-powered tools that let you enter social accounts and other personal or business info, and presto bingo, they deliver a no-work website. Wix's ADI (artificial design intelligence) tool even impressed a professional designer acquaintance of ours with its results.
Responsive design is a popular web design strategy used by some website builders. This approach reformats the same webpage content to fit different screens. But in terms of SEO (search engine optimization), the search engines only care about whether a site displays suitably on mobile screen sizes. Both Bing(Opens in a new window) and Google(Opens in a new window) have pages where you can enter your URL to see if your site plays on mobile acceptably.
The highlighted website builders offer some degree of photo and gallery display. Some, like Gator, Squarespace, and Wix, include stock photography. Others let you touch up images with editing tools such as cropping, brightness, and in some cases even Instagram-like filters. Photo gallery options also vary widely. For example, Weebly offers a good selection of styles for your online galleries, while GoDaddy is more limited in visual options.
More-advanced options found in some builders let you process credit card payments and add your own cart and checkout pages. The more-powerful site builders include product promotions, email marketing, and inventory and shipping tools. Some let you sell digital downloads, while others don't; see the table above to find out which do. Only a couple of these builders let you put ads on your site, though most of them allow some degree of custom HTML code insertion.
All of the site builders included here let you put Facebook Like and Twitter Follow buttons on your pages, and some even let you display feeds from the social networks. Some give you help building a Facebook Page and tying it into your site design and updates. Many products offer some sort of SEO tool, but too often this is just a form on which you can enter meta tags. You're mostly left to wrestle with that black magic known as SEO for yourself. It's very important to submit and verify your site to the search engines, unless you don't want anyone to find it!
Note that we reviewed WordPress.com as a website builder, but its rating of three stars doesn't quite qualify it for inclusion in this roundup. Instead, consider a WordPress-centric site builder like Bluehost.
Snappa is a must have tool for the non-designers who publish content online. It's super easy to use and has a nice set of templates, and despite its simplicity offers unlimited possibilities for creative minds.
Shopify is quickly becoming the go-to digital storefront platform. Every Shopify store comes with an SSL certificate, and you can buy domain names directly from them. The team is continually revising the shopping cart experience. That way, they can help reduce cart abandonment and give store owners and drop shippers the flexibility they need to dynamically determine shipping rates, taxes, and more. Shopify also has a suite of marketing tools and mature third-party integration ecosystem to help you sell more.
EpicPxls gives you a quick mockup superpower with easy, downloadable premium design assets. Choose from a well-curated selection of beautiful UI kits and website design templates in various common file formats. You can also download from a library of fonts, graphics, and icons. Preview zip files and make sure your design is in the right format. After you download the zip, create your customized site or app. 2ff7e9595c
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